More Pet Insurers, More Confusion: Why Australian Pet Owners Should Look Beyond Price When Choosing Cover

As veterinary costs continue to rise across Australia, a growing number of new pet insurance providers are entering the market, many promoting low-cost or “budget” policies aimed at improving affordability. While increased competition may help boost pet insurance uptake, it could also leave pet owners confused or with inappropriate cover if decisions are based on price alone.

Pet Insurance Australia spokesperson Nadia Crighton says the surge of new providers has made it harder for pet parents to understand what true value looks like when it comes to helping protect their pets’ health.

“We’re seeing more insurers launch with attractive premiums, which is understandable given current cost-of-living pressures,” says Crighton. “But when a pet needs urgent surgery, advanced diagnostics or long-term treatment, the real test of a policy is what it pays out, how quickly it pays, and whether there are any exclusions or sub-limits.”

According to industry data, Australians are facing steadily increasing veterinary costs, driven by advances in diagnostics, specialist care and treatment options — making suitable cover more important than ever.

How to Choose a Pet Insurance Provider

With more options on the market than ever before, Pet Insurance Australia recommends pet owners look for the following when comparing policies:

✔ Appropriate cover, not just a low premium
Policies should clearly outline what is and isn’t covered, including waiting periods, exclusions and benefit limits. A cheaper policy may not be right for you if it has sub-limits or high out-of-pocket costs at claim time.

✔ Strong annual limits and flexible benefits
Higher annual limits and flexible benefit percentages can offer greater protection against major vet bills, like emergencies, surgery and ongoing conditions. It is important to understand that higher limits, will increase the premium price.

✔ Real-life claims experience
Look for insurers that share real customer stories and have a proven track record of paying claims. Reviews and testimonials can provide insight into how a policy performs when it matters most.

✔ Australian-owned and locally experienced
Australian-owned providers with local expertise understand the realities of veterinary care in Australia, from pricing to treatment pathways, and are better positioned to design policies that reflect real-world costs.

✔ Ease of claiming
Simple claims processes and access to options like on-the-spot claiming at participating veterinary clinics can significantly reduce stress during already emotional situations.

Quality Still Matters

Crighton says that while affordability is important, pet insurance should ultimately provide confidence and certainty, not surprises.

“Pet insurance isn’t something you want to question when you’re sitting in a vet clinic facing a tough decision,” she says. “Quality cover means knowing your policy will support you and your pet for those unexpected vet bills.*”

As more insurers enter the Australian market, Pet Insurance Australia encourages pet owners to take the time to compare policies carefully and make sure the cover suits their needs.

Nadia Crighton

Nadia Crighton is a renowned and accomplished professional in the fields of Journalism, Public Relations, and Writing, with an extensive career spanning over 25 years, 20 of which have been dedicated to promoting the health and well-being of pets.

We offer award-winning* pet insurance policies to protect your furry friend’s health and wellbeing. Get a quote today and give your pets the care they deserve.